With a strong vision to be a leading IP-based Technology provider in global networking equipment market, PLANET has formally unveiled its new slogan ”Pioneer of IP Innovation” today to its business audience around the world . The new slogan ultimately demonstrates PLANET’s forward momentum and excellence for delivering the most innovative IP-based products and solutions converged data, voice and video over company networks in the global marketplace.

“Pioneer of IP Innovation” is evolution of updating PLANET’s previous slogan ”Meeting Tomorrow’s Connectivity Needs” used for the past 5 years. The new slogan is a significant milestone of PLANET’s history and business development. It’s a sign of shift and growth in PLANET, embodying our overall position as an IP technology Pioneer, as well as signaling continued commitment to innovation, quality, reliability, and efficiency.

“It’s a direct expression to tell who we are and what we do. It shows our global brand position and technology focus that PLANET is devoted, committed, and progressive.” says Jack Chen, the Chairman and CEO of PLANET. “The introduction of the slogan helps our worldwide customers and potential users enhance their sense of recognition and identification, that PLANET’s growth dynamics and core capabilities will be derived from IP-based technology field with the coming of the new Internet era.”

It’s our unique promise to make everyone enjoy convenient IP life and instantly establish IP office by using PLANET’s products, thus the new slogan “Activating IP Power” is created. All our technologies and product mix will be driven and delivered based around the “Activating IP Power” for helping our customers build up “IP Office” to enjoy the IP life benefits of energy-saving, ease-to-install, and cost effectiveness.

”Pioneer of IP Innovation” and “Activating IP Power”, aimed at boosting PLANET’s global Image, have been perfectly incorporated in our branding system with new look and feel, including website, catalogues, eDM, advertisements, and CD. They will also be formally launched at our booth of the upcoming CeBIT 2006 Germany in March.