Based on the article entitled “PLANET is stunningly thrusting in global networking market” in the issue 68 of Business Next Biweekly, PLANET has been named as “a new super star in global networking market”. As the magazine noted, PLANET forecasts its full-year revenues of NT$ 1 billion, and the growth rate of earnings comes to triple times in contrast to three years ago. The excellent operating performance of PLANET comes from the core value of “3R” principles consisting of “Right Time”, “Right Product”, and “Right Price”, as well as its successful business model focused on R&D and marketing.

“On September 17, PLANET has been officially trading on Taiwan’s over the Counter Stock Exchange Market with the public offering price NT$72 per share. During the trading hours on that day, the company’s stock price was open high to a limit-up. That is because this own-brand networking company had been aroused extraordinary attention in the Emerging Stock Market by its cutting-edge competence in global networking industry.” The deputy managing editor of Business Next Biweekly, Yi-kai Lin, wrote.

In this interview with Yi-kai Lin, Founder, Chairman & CEO of PLANET, Jack Chen explained why he selected to enter the networking and communication industry ten years ago. “ Prior to founding PLANET, by years of cumulative experiences in Wang Laboratories, I thought the gross margin in PC industry would dip gradually, but the growth in networking and communication would skyrocket at a boosting speed.”

The magazine wrote that Mr. Chen is highly esteemed for his “3R strategy”, ensuring delivering state-of-the-art network products in order to respond real-time to market needs at the best price performance. That is the main reason that PLANET could maintain steady increase during ten years. Jack Chen set a target for next decade to bring PLANET to be a leading end-to-end IP-based solution networking equipment provider in the world.

As Yi-Kai Lin analyzed in this article, in comparison with other own-brand networking companies based in Taiwan including D-Link, Zyxel, and Draytek, PLANET outperformed by Average collection period of receivable, Turnover of inventories, and Return on shareholders’ equity (ROE). With the outstanding management performance and insightful strategy, PLANET is highly praised by the magazine for its strength in competing with Cisco, Extreme, 3Com, Foundry, and Netscreen.